While working my last internship, one of my daily duties was to comb through HARO (Help a Reporter Out) emails and reply to any queries that could be related to the company. This was, of course, a learning process, as I’d never done it before, but I learned a lot!
This got the company I was working for mentioned in quite a few articles, which organically boosted our SEO and gave me a great sense of pride as my efforts were directly affecting our SEO and served as a sort of measurable way to track my success.
Below are several examples of responses I wrote that ended up getting the company mentioned in online articles. The name of the company and other names have been changed or omitted for the privacy of the individuals involved. In addition, links originally placed in the responses have been removed.
(written as the company’s cofounder, with her permission; mentioned in JenningsWire ; April 1st, 2015)
In Response To: JenningsWire Podcast For Business Success Tips
Hey, I’m the cofounder of T–: an educational startup that has been in operation since 2013. Even though we’re still small, we cover a lot of ground- both metaphorically and geographically- since we have 6 campuses now, spread out over Texas, Louisiana, Georgia, and North Carolina.
We love that the internet has opened the doors for everyone to open business! We teach people to code, after all. We believe technological knowledge should be accessible to those willing to learn, so we’re not upset with the internet!
That being said, as a technology startup, we do have some business tips and tricks we’ve used to stay ahead in the game!
Rule #1: When you’re starting out as a business, even if you have a small team, make your presence large! When we started out in 2013, our Admissions was run by one person, but we still called it our Admissions Team.
Rule #2: The biggest thing to do when starting out is to do something. Sometimes, when people start a business, they get too hung up on and worried about researching how to run their business instead of just trying something.
Rule #3: That being said, if an idea that you try isn’t working, don’t be afraid to walk away from it. At one point, for example, we thought that starting a 2-week college crash course on coding would be a great idea, but students didn’t sign up for it because they didn’t have a lot of money. We had to walk away from that idea- it was great on paper, but if we’d continued to push or pursue it, it would have been to our detriment.
Rule #4: Another great thing to do when starting out is to create strategic alliances and partnerships. Our campuses are located in great co-working spaces: Asheville is located out of of Mojo Coworking, Charlotte out of Packard Place, Raleigh out of HQ Raleigh, Atlanta out of Strongbox West, and New Orleans out of Propeller. Coworking spaces like these come loaded with contacts and built-in advertising. We were able to leverage contacts immediately and our campuses provided free advertising of sorts by talking about our presence in each one. Also, many of our instructors are contracted to work with us and come from amazing outside companies- putting us in contact with more people and promoting us as well!
Rule #5: Don’t be greedy! One of the ways we’ve grown our business and the public’s interest in T– is through the free workshops and mini-courses we offer our surrounding communities. We’ve offered programs like Internets Hacks Workshop; Women, Wine, and Web Design; and the ever-popular Kids Code, which is offered to middle school-aged children and taught across all of our campuses.
(mentioned on CarolRoth April 7th, 2015)
In Response To: Tips to Build Consumer Trust and Confidence in Your Company
In addition to that, when we’re in the process of interviewing new students for our program, our cofounders set aside 5 hours a week to personally speak with these potential students. This way, our customers get a true feel for what our company stands for before they devote themselves to our program.
(mentioned on CEOBlogNation June 10th, 2015)
In Response To: How do you use your blog for your business?
I’m B–, cofounder of T–: an educational startup that teaches code immersion programs to anyone looking to learn or grow coding skills.
Both of our blogs are actually populated with content written by our students. One of the blogs is focused on our graduates, which not only helps bring in more students, but allows us to spotlight our graduates’ journeys beyond the classroom and the successes they’ve experienced. Our other blog is written by students who are currently enrolled and is both fun for them to write and helps manage the expectations of those who might be looking to enroll.
(mentioned on Jobvite June 15th, 2015)
In Response To: How Do You Create A Recruiting Strategy for Facebook?
I work for T– in Raleigh, NC, and along with many other social media sites, we’ve used Facebook to help recruit students for our code immersion programs. One way we utilize Facebook is to search for local groups- whether they’re interested in technology, are entrepreneurs, or are moms who want to learn something new. Once we’ve found a new group, we join them and start a discussion about coding, how empowering it can be, and what an in-demand skillset it’s become. From what I’ve found, as long as you’re friendly and your posts read more like a person and less like a spambot, the more likely people are to read them and respond. In my experience, it’s a great way to recruit and drive interest in your business. Particularly if the audience you want to reach is tech savvy or interested in tech, you’re likely to find them on Facebook!